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Altura chain review (ALU)

Altura chain review (ALU)

Summary -  we are in a gaming bull-run STILL and Altura’s market cap and volume seem super healthy as of this moment, there is way more room to run, but since the price rose so much recently it is difficult to decipher support lines on when the entry is decent. Also, currently their marketing is terrible. So poor team, poor marketing, poor community, but we can check boxes in the industry, market cap, price movement and sentiment.

Bigge picture

Team - Founder Majd Hailat - has absolutely NO experience and is now undergoing a university - people know him from YT where he had 15K subscribers at the start of this project. Another Co-Founder is Maxim Sindall - semi-teacher, has lessons about cryptocurrencies overall and blockchain infrastructure and they also highlight their Marketing Lead, which is reported to have 4 years of administration experience and 2 years of crypto experience - overall you can see why the community is not so excited about the current team, as they have no background whatsoever in enterprises or their respective roles and this is a first-time nourished idea that came into fruition.

As of now, Altura is described to be a platform for smart contracts that lets devs transact, mint and distribute smart NFTs. The aim is to provide a tamper-proof randomness source with Chainlink VRF.

As we can see from the below trends, no sentiment has been rising that much in the last year, but it has gained traction compared to what was happening before that:

From TA perspective, RSI is 80, ADI is above 40 - both of these indicate sell, but if we look at all the rest directions -> ALL SMAs, ALL EMAs and MACD are heavily oriented towards the buy zone. (red lines in the middle of the run indicated HUGE re-buy volumes to the upside potential)

Essentially, the sentiment is that Altura creates a marketplace for sending, selling and buying NFT - it also introduces interface experience for creating smart NFTs - has loot boxes which can be, of course, looted and they drop NFTs - have SDK and API for video game integration.

Additionally, ALU can be used for transactions in that NFT marketplace as a coin and for governance, direction of platform, as per most of these types of coins. But this seems to be somewhat more useless compared to the rest and most of the focus should be on how that marketplace and smart NFT minting, distribution are going.

Not so long ago market of gaming industries were valued at 85 billion USD - recent surveys show that approximately 60-70% of the players would like to have games on their phones - since Altura focuses on in-game items, various collaborations with well-known gaming companies that would use their smart NFT technology would create a compelling sentiment to own some coins. They recently partnered with Chaincade, which is a smaller project, but also with credible ideas - their play-to-win concept will be launching soon and holders of Chaincade can earn more by playing their arcade games. The big issue is that the community and people who notice these projects/partnerships is VERY small (700 reddit users, 40K on twitter, 30K telegram, 0.3 average posts per hour or sometimes even less), so this together with the team is alarming.

What also is not so compelling is their roadmap - as of this moment they are doing (finalizing) iterations and researches on their playground, expanding team and marketing, but this should have been done earlier, more towards Q1-Q2. In 2022 they hope to launch their own game and have indie developers assist in creations. Their biggest goal is to have major companies utilize SDK and API, roll their NFTs, but there is no clear expansion on what companies they will have to target or any rumours about upcoming bigger partnerships that would sky-rocket the price.

But to sum up - I think we are in a gaming bull-run STILL and Altura’s market cap and volume seem super healthy as of this moment, there is way more room to run, but since the price rose so much recently it is difficult to decipher support lines on when the entry is decent. Also, currently their marketing is terrible. So poor team, poor marketing, poor community, but we can check boxes in the industry, market cap, price movement and sentiment.

Adding their whitepaper for clarity.